Md. Karimul Arafat
Md. Karimul Arafat

Business Consultancy & Strategy Suppor

As a business consultant, I partner with organizations to diagnose challenges, craft actionable strategies, and implement solutions that deliver tangible results. My consultancy practice draws directly from 16+ years of front-line corporate experience — meaning every recommendation is grounded in real-world feasibility, not theoretical frameworks alone.

I offer strategic planning support across business functions including brand architecture, market entry and expansion, sales force optimization, and organizational capability development. Whether you are a startup finding your footing or an established enterprise seeking competitive reinvention, I bring structured analytical thinking combined with creative problem-solving.

My international exposure — including representing Bashundhara Group at the Right Hygiene Conference in Delhi, India (2019 & 2022) — gives me a globally informed perspective that enriches every strategic engagement.

Brand & Marketing Strategy
ATL/BTL strategy, campaign design, brand equity measurement, and consumer engagement planning.
Sales Force & Distribution
Distributor network setup, SR management systems, territory planning, and sales target frameworks.
Product Development Support
SKU development, lifecycle management, portfolio diversification, and go-to- market planning.
Organizational Development
Culture transformation, cross-functional collaboration design, and performance management systems.