Years of Experience
In Sales, Marketing, Branding & Strategic Planning across leading Bangladeshi corporations.
Md. Karimul Arafat
Build your career with an intuitive, solution-driven mindset—guided by efficiency, experience, and strategic mentorship
Md Karimul Arafat
Trainer · Consultant · Motivator · Career Counselor · Brand Strategist
Empowering individuals and organizations through 16+ years of expertise in sales, marketing, branding, and strategic leadership — based in Dhaka, Bangladesh.
My Training Services
With a career built on empowering people, my training programs are designed to produce measurable outcomes — not just motivation. Whether you are an individual professional looking to sharpen your skills or an organization seeking to develop your workforce, I offer structured, impactful, and engaging learning experiences.
Featured
Featured
Sale off 50%
Featured
Sale off 20%
Featured
Business Consultancy & Strategy Suppor
As a business consultant, I partner with organizations to diagnose challenges, craft actionable strategies, and implement solutions that deliver tangible results. My consultancy practice draws directly from 16+ years of front-line corporate experience — meaning every recommendation is grounded in real-world feasibility, not theoretical frameworks alone.
I offer strategic planning support across business functions including brand architecture, market entry and expansion, sales force optimization, and organizational capability development. Whether you are a startup finding your footing or an established enterprise seeking competitive reinvention, I bring structured analytical thinking combined with creative problem-solving.
My international exposure — including representing Bashundhara Group at the Right Hygiene Conference in Delhi, India (2019 & 2022) — gives me a globally informed perspective that enriches every strategic engagement.
Brand & Marketing Strategy
ATL/BTL strategy, campaign design, brand equity measurement, and consumer engagement planning.
Sales Force & Distribution
Distributor network setup, SR management systems, territory planning, and sales target frameworks.
Product Development Support
SKU development, lifecycle management, portfolio diversification, and go-to- market planning.
Organizational Development
Culture transformation, cross-functional collaboration design, and performance management systems.
What I Bring to the Table
My competencies span the full spectrum of brand management, organizational development, and business strategy — forged through 16+ years of real corporate challenges, team leadership, and market execution. Below is a snapshot of the core skills that define my professional value.
Brand Management
Deep expertise in brand development, equity building, ATL/BTL campaigns, TVCs, OVCs, and integrated marketing communications that create lasting consumer impressions and competitive differentiation.
Sales & Market Strategy
Proven track record managing 480+ distributors, 500+ Sales Representatives, and nationwide retail networks — driving consistent target achievement and sustainable market growth across diverse product categories.
Strategic Planning
Skilled in formulating annual marketing plans, demand forecasting, category optimization, competitive intelligence, and data-driven decision-making to align business objectives with market realities.
Leadership & Team Development
Situational leadership style with experience building and managing cross-functional teams of 37+, designing training programs, and fostering high-performance cultures oriented toward operational excellence.
Training & Facilitation
Certified trainer and facilitator with IFC Training of Trainers credentials, delivering impactful learning experiences across corporate, academic, and professional development settings in Bangladesh.
Product & Category Management
Hands-on experience developing 50+ new SKUs, managing product lifecycles, executing national campaigns, and leading portfolio diversification strategies that drive long-term revenue competitiveness.
Career Counseling & Mentorship
Navigating a career is one of life's most consequential journeys — and having the right guide makes all the difference. I offer personalized career
counseling services designed to help professionals at every stage: from fresh graduates charting their first steps to mid-career professionals seeking a
strategic pivot or accelerated growth.
01:
Career Discovery & Assessment
Career Discovery & Assessment
We begin with a deep-dive assessment of your strengths, values,
aspirations, and market fit — building an honest and empowering
foundation for your career roadmap.
02:
Goal Setting & Strategic Roadmap
Goal Setting & Strategic Roadmap
Together, we craft a clear, time-bound career plan with actionable
milestones, skill development priorities, and positioning strategies that
align with your long-term vision.
03:
Personal Branding & Interview Preparation
Personal Branding & Interview Preparation
From resume refinement and LinkedIn optimization to interview coaching
and executive presence — I help you show up as the best, most compelling
version of yourself.
04:
Ongoing Mentorship & Accountability
Ongoing Mentorship & Accountability
Growth requires consistent support. Through regular check-ins and
mentorship sessions, I hold you accountable to your goals and help you
navigate obstacles with confidence and clarity.
Who Is Mohammad Karimul Arafat?
I am a seasoned Brand Management Specialist, Trainer, and Business Consultant with over 16 years of hands-on experience across Sales, Marketing, Branding, Promotion, and Strategic Business Planning. Based in Uttara, Dhaka, I have built my career serving some of Bangladesh's most respected corporate groups — including Bashundhara Group, OTOBI Limited, Partex Furniture, and SANMAR Group — rising through the ranks to lead teams, launch national brands, and drive transformational growth.
My journey is defined by a relentless passion for people development and organizational excellence. As a trainer and facilitator, I have had the privilege of working with institutions such as Thriving Skill, Bangladesh Japan Training Institute (BJTI), Arena Excellence, and the Institute of Professional Development Programs (IPDP). I bring the same energy, depth, and commitment to every training room, boardroom, and coaching session.
I hold an MBA from Bangladesh University of Professionals (BUP) and a BBA in Marketing from Asian University of Bangladesh (AUB), further strengthened by 30+ professional certifications from IBA (University of Dhaka), BIM, IFC, and LinkedIn Learning. My approach combines academic rigor with battlefield-tested corporate experience — giving clients and learners something truly rare: real-world insight, not just theory.
Education
| MBA | 2015 | Bangladesh University of Professionals (BUP) |
| BBA in Marketing | 2009 | Asian University of Bangladesh (AUB), |
PROFESSIONAL JOURNEY
16+ Years of Corporate Excellence
My career story is one of consistent growth, increasing responsibility, and tangible impact — across some of Bangladesh's most prominent corporate organizations. Each role has added a new dimension to my strategic and leadership toolkit.
Bashundhara Group — AGM, Marketing Jan 2023 – Present
Leading brand portfolio strategy for Hygiene & Toiletries products. Managing 480 distributors and 500+ Sales Representatives nationwide. Successfully launched Monalisa Sanitary Napkin brand, earned Diapant Superbrands Award — 3 times.
1
2
Bashundhara Group — Manager, Marketing Brand Jan 2018 – Dec 2022
Managed ATL/BTL campaigns, portfolio management of Hygiene products, coordinated multiple marketing agencies, and executed a BDT 2 crore Scratch Card Offer — Nationwide
SANMAR Group (SIAL) — Manager, Marketing & Sales Sep 2016 – Dec 2017
Led a 7-person sales team for commercial and residential interior services. Added 11 new corporate clients, achieving BDT 50 Lac/month in sales volume.
3
4
Partex Furniture Industries — Deputy Manager, Corporate Sales Sep 2015 – Aug 2016
Created 75 new corporate clients in 11 months, managed 360 existing clients, led a 37-person team, achieved 93% monthly target with 30% market growth per year.
OTOBI Limited — Category Management & Retail 5 Sales Jun 2009 – Aug 2015
6+ years of progressive growth — from Executive to Assistant Manager. Managed 13 national campaigns, developed 50 new SKUs, created 700+ retail clients, and achieved BDT 100 crore annual sales. Awarded Best Salesman of the Month, May 2011.
5
Impact by the Numbers
Numbers tell the most honest story. Across 16+ years and multiple organizations, here is the measurable impact I have delivered — in sales, market development, team leadership, and professional learning.
16+
480
Distributors Managed
Nationwide distributor network managed for Hygiene & Toiletries products at Bashundhara Group.
700+
Retail Clients Created
New retail clients developed within 2 years at OTOBI Limited through targeted market development.
30+
Certifications Earned
Professional certifications from IBA, IFC, BIM, and global platforms covering leadership, branding & strategy.
3x
Superbrands Award
Diapant Superbrands Award — won three consecutive times under brand leadership at Bashundhara Group.
93%
Avg. Monthly Target
Consistent monthly sales target achievement at Partex Furniture with 30% annual market growth delivered.
CERTIFICATIONS & TRAINING
Credentials That Define My Expertise
I am a firm believer that continuous learning is the foundation of credible teaching. Over the course of my career, I have invested in 30+ professional certifications from globally and nationally recognized institutions — ensuring my knowledge is always current, validated, and directly applicable.
Key Certifications
- IFC — Facilitating Face-to-Face Learning (Training of Trainers)
- IBA, University of Dhaka: Leadership Certificate in Managerial Communication (LCMC)
- IBA, University of Dhaka: Competitive Business Strategy & Innovation (CBSI)
- IBA, University of Dhaka: Marketing Competencies for Managers (MCFM)
- Bangladesh Institute of Management (BIM): Brand Management — Incredible Brand Building Strategy
- Certified Parenting Coach — DEEP, India
- Transformational Leadership, Creative Thinking, Business Process, Improvement, Advanced Branding, Customer Service Leadership, Product Management, Pitching Your Ideas Strategically, and 15+ more.
Training Affiliations
Thriving Skill
Online Training Provider in Bangladesh — Instructor delivering professional development courses.
Bangladesh Japan Training Institute (BJTI)
Trainer & Facilitator for professional and corporate training programs.
Arena Excellence
Trainer delivering skill-based and leadership development programs.
Institute of Professional Development Programs (IPDP)
Trainer contributing to professional growth and certification programs.
Excellent
5 |
32
The customized corporate training transformed our sales approach. Their 16+ years of real-world expertise delivered measurable outcome-based learning that instantly aligned our strategic planning
Read more
Hide
Outstanding workshop on brand strategy! The framework for demand forecasting and market execution was highly practical, data-driven, and perfectly tailored to our leadership workforce level.
Read more
Hide
An exceptional strategist who understands ATL/BTL campaigns. Their training helped our team successfully launch new SKUs and build lasting consumer impressions through integrated marketing communications.
Read more
Hide
Their product and category management insights are unmatched. We learned how to optimize our portfolio diversification, streamline product lifecycles, and drive long-term revenue competitiveness effectively.
Read more
Hide
Incredible value for sales excellence! Their massive experience managing nationwide distributor networks and sales representatives translated into actionable market growth tactics for our entire team
Read more
Hide
The facilitation session on sales strategy completely redefined our retail network approach. If you want measurable outcomes instead of just motivation, this program is essential.
Read more
Hide
As an IFC-certified trainer, their situational leadership style truly stands out. The interactive group facilitation fostered immense collaboration and critical thinking among our cross-functional teams.
Read more
Hide
Excellent recorded video training on Thriving Skill! The structured modules allow you to learn high-level brand management and team leadership at your own pace perfectly.
Read more
Hide
Karimul Arafat.
+880 1970 790 373
karimularafat@gmail.com
Uttara, Dhaka
Company That I server
